Daniel's Jewelers

Pricing Policy for Online Merchandise

At danielsjewelers.com, we're committed to offering our customers shopping convenience, exceptional service and an exciting product selection at competitive prices.


danielsjewelers.com and Daniel's Jewelers stores operate separately. This means that the products and prices offered at each may be different.

For example:

  • danielsjewelers.com might carry something not offered in stores.
  • A bracelet may be priced differently in the stores than on danielsjewelers.com.
  • Similarly, promotional offers (such as coupons and additional discounts) offered at one may not be used at the other.

For example:

  • A coupon or promotional gift card offered in Daniel's Jewelers stores may not be applied toward purchases on danielsjewelers.com.
  • Promo codes and free shipping offers on danielsjewelers.com may not be applied toward Daniel's Jewelers store purchases.


Original or Retail or MSRP or Reference price is Daniel’s current in-store or online offering price before any discounts or promotions may be offered to or requested by the customer. Depending upon the nature of the item, sales are typically sold at a price below the identified Original or Retail or MSRP or Reference price and that price typically represents the highest price that Daniel’s has sold such item in the past.

Sales apply to selected items only. For example, if we say "Fine Jewelry Sale," it will include many items, but not all Fine Jewelry. If everything in the identified category is included, we say "all" (e.g. "All Watches on Sale").

In some cases, we may advertise an item as on sale for an event, but then decide to permanently reduce the price of that item based on sales performance. In those cases, the item will remain at a reduced price.

Some "RETAIL" prices may not have been in effect during the past 90 days. That may happen for items on Sale or Clearance. Also, intermediate price reductions may have been taken. For example, if an item is on clearance, we may keep reducing the price until we deplete our inventory. It might start at 25% off, and then proceed to 40%, 50% or more.

Clearance and some Sale offers are limited to stock on hand and are available only while supplies last. Supplies may be limited because the item is often being cleared from inventory and will not be re-ordered, or because we have obtained a limited supply of an item to offer as a special purchase. When we offer such merchandise online, as you might expect, we often experience a high volume of orders. When that happens, our real-time inventory system sometimes is not able to keep up with demand, and we may have to cancel certain orders after they are accepted. We apologize for any inconvenience should this occur with your order.

When we refer to "if purchased separately" pricing for a set (e.g. necklace, earrings, bracelet set), the "if purchased separately" savings are based on regular prices of the individual items that make up the set; actual savings will be less if those items are on sale.

At times, we will offer an additional discount when you use a promotional code or your Daniel's Jewelers Credit Card. We may refer to these as value added promotional codes. Value added promotional codes apply to the merchandise described and generally have exclusions. When you shop online, you will enter the code in your shopping bag and will see the amount by which your purchase price has been reduced.

While we try to ensure accuracy, we reserve the right to correct any errors in pricing or descriptions, and to cancel or refuse to accept any order based on an incorrect price or description. Such corrections may be made even after an order is accepted.

We hope this clarifies our policy. If you have any further questions, please contact us at 1.800.819.8000. Our goal is to provide you with full service and complete satisfaction, and we look forward to serving you in the future.