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Signature Platinum Collection

Unleash Your Inner Radiance with our NEW Platinum Collection, with only the finest lab grown colorless diamonds, exclusively at Daniel's Jewelers.

100% Approval On All Platinum Jewelry

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EASY APPLY ONLINE OR IN-STORE

Why Platinum?

Something Truly Special. Platinum is the world’s most precious metal – 30
times rarer than gold.

Platinum is almost 100% pure metal, and is the most durable metal in fine jewelry.

For All Skin Types
Platinum is naturally hypoallergenic and perfect for those with sensitive skin.

Platinum holds a higher value than gold in general. This is because platinum is more scarce, denser, and purer compared to gold.

A Celebration of Strength

One of the advantages of platinum is its ability to resist chipping and tarnishing. Platinum surpasses 24K Gold in terms of strength.

Platinum holds diamonds and other gemstones more securely than other precious metals.

The Perfect Canvas
Platinum’s naturally white color accentuates the beauty of diamonds and other
colored gemstones.

950 is the highest grade of available platinum for jewelry.