About Us

In 1948, my grandparents, Joe and Helene Sherwood, mortgaged their home to open the first Daniel’s store in Bell Gardens, California.

My grandfather's dream was simple and deeply personal: to help people celebrate life’s most meaningful moments with beautiful, affordable jewelry, and to welcome every customer as part of the Daniel’s family.

Because of his kindness and friendship, my grandfather's business began to grow by word of mouth and he was able to open a 2nd store.

My father and uncle joined the business in the 1960s and together, the three of them expanded the business throughout Southern California. Still running the business as a family, each of the stores continued to have a warm and friendly staff of caring individuals who were dedicated to treating our customers like friends and family, every day.

Thanks to our loyal customers and associates, we're celebrating over 75 years in business and I'm honored to continue my grandfather's dream. With over 100 stores from California to Florida, we continue to service every customer like family.

From our family to yours, I invite you into a Daniel's Jewelers store to experience the legacy and to Own the Dream.

David Sherwood
Chief Executive Officer and Grandson to the Founder